Surfrider Foundation State of the Beach Report 2003
PROJECT DESCRIPTION
Collaborated with a team of designers and web developers to design and develop the '03 annual “Surfrider Foundation State of the Beach Report", and web site.
TEAM
Art Direction: Julie Freeman,
Designers: Stephen Gehring, Mitch Morse, Todd Houlette
Web Developers: Scott Williams, Mark Babski
DESIGN GOALS:
Annual Report
- Design an annual report that is easy to read, and will appeal to beach conscious people
- The team wanted to achieve a late 70's early 80's home grown, silk screened surf style.
- Create the report with environmentally safe materials for printing
- Simplify the design by using more then typography then surfing photography.
Web Site
- Keep the site design consistent with the print material
- Improve information architecture
- Improve navigation
AUDIENCE:
- Age range: 25 - 65
- Local Governments Officials
- Beach enthusiasts
- Environmentalists
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