“I’d rather be coding” direct mail campaign

PROJECT DESCRIPTION

Create a landing page that is consistent with a direct mail piece, collect the customer’s information, and drive traffic to Merant.com

TEAM

Design: Stephen Gehring

DESIGN PROCESS:

The direct mail piece used a comic book metaphor telling a story about a developer that was a loser in his career and love life, until he discovered Merant products. As he used Merant’s products, he started to code faster and saved his relationship. Then it gives the reader a URL and a priority code to log into the jump site to learn more about Merant Dimensions.

Because the print piece had a story, I consulted with my client and advised them that it would be best to expand on the story. This way if the campaign was successful, Merant could build on the story and create a series of comic direct mail campaigns. The client was enthusiastic about the idea, so I proceeded to create a storyboard.

The story we went with showed the developer frantically researching Merant, dimensions to further unlock its secret powers. After the customer submits the form, the secret power is unleashed to the developer. This enlightens him, and gives him super coding powers.

AUDIENCE:

• Age range: 25 - 40
• Developers